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Research


Research Reports
Published on a regular basis throughout the year and cover a wide range of topics. They provide in-depth analysis of market trends, best practices, innovative business models and the implications of new technologies to help you navigate the converging communications, media and technologies markets.

A blend of primary research and qualitative analysis, reports offer comprehensive coverage of the fixed and mobile communications space, and enable our clients to stay ahead of changing market dynamics.

Research Methodology
Our highly structured analysis closely examines the performance, technology trends and macroeconomic and regulatory environment of service providers and infrastructure vendors. Using a bottom-up approach, we size market demand across services, and conduct end-user surveys to validate adoption trends and anticipate shifts in demand. Our commitment to intensive, direct interviewing of regulatory authorities, service providers and manufacturers-direct complemented with end-user data - ensures the most reliable portrait of every market we examine.

Syndicated Research
Our subscription-based syndicated research service engages clients in an ongoing advisory relationship.

Our Syndicated Research contains in-depth knowledge of consumer behaviors, perceptions, and attitudes related to key industries. These studies offer a comprehensive outlook that emphasizes purchase decisions and the purchase process. EStatIndia.com currently offers the following syndicated studies:

2006 India Online Shopping Study
E-Travel Market India Survey
Search Market: Brand Awareness, Attitude and Usage Survey
The Online Advertisement Benchmark Report

Custom Research
Our custom research service enables clients to direct the resources of eStatsIndia toward specific topics of critical business importance in a short-term engagement. Custom studies involve both primary and secondary data collection and analysis. Tools used include online surveys, e-mail interviews, and on-the-ground interviews/focus groups in India, desktop/Internet research, and expert opinion solicitation. eStatsIndia provides custom market analysis on IT and Internet media-related subjects that require detailed research, examination and interpretation of various data, trends and forecasts. Drawing upon our proprietary databases, industry contacts, and broad-based experience, eStatsIndia delivers exclusive reports and client presentations with actionable business intelligence that is tailored to a client's needs and specifications. Work is confidential and performed under strict non-disclosure agreements.

RESEARCH COVERAGE BY AREAS
E-commerce:
Consumer Behavior
Consumer Spending
Online Retailing
M-Commerce
B2B E-commerce
Online Auctions
Online Privacy
Online Security
Online Shoppers
Online Travel

Online Media and Entertainment:
Music
Newspapers and magazines
Games
Online Content including Weblogs, Online Entertainment
E-books

Online Advertising and Marketing:
Advertising Revenues
Advertising Spending
Affiliate Programs
B2B Advertising
Brand Loyalty
Brand Preferences
Classified Advertising
Online Marketing
Online Ad Measurement and Analysis
Search Marketing
Viral Marketing

Internet Demographics:
By Age, Marital Status and Occupation
Online Shoppers
Experience Online
Internet Access
At-Home and At-Work Internet Users

Internet Usage:
Internet Portals
Multimedia
Search engines
Online Dating
Chat Rooms
Social Networking
P2P computing

Wireless:
M-commerce
Mobile Data
Mobile Entertainment
Mobile Downloads

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