On Internet shopping like offline shopping is all about convenience, choices and flexibility to choose.

Shopping on Internet or online shopping has been a retail phenomenon since very early on. B2C as it is commonly known as constitutes 70% of total e-commerce revenues; B2B share of the pie is quite less.

Shopping is entering its second phase of growth curve.
This second phase is all about tools like comparison-shopping, personalization and customization of your shopping mix and ease of delivery to your doorsteps.

Research shows that majority of shopper's today lament availability of choice tools and convenient delivery to their doorsteps as major hurdles in shopping online.

These are typical B2C retail shoppers for whom ease of usage, convenience shopping and easy-to-use personalized tools are the most important of all parameters while shopping online.

Security, Credit Card payments and click frauds are other pain points that have always been there since the early days of Internet shopping.

Next, in the e-commerce space mobile commerce commonly known, as m-commerce will take time to take off. Use of mobility in online commerce ails from one fundamental issue. This is lack of proper infrastructure and revenue sharing business models among various telcoms and other stakeholders. It will be a while before these issues are settled.

Another key issue in mobility adoption in e-commerce is what we call as "Technology mismatches equation". The pace and ubiquity of mobility has been quite fast as compared to the advancements in various tools facilitating a very satisfied online shopping experience. There is quite a mismatch out there and it will be a while before e-commerce technologies catch up with the mobility technology.

E-commerce vendors have to enhance their offline business model and further need to align and integrate it with their online business model more robustly. Not only in products but also in case of services e-commerce the success of an online shopping venture totally depends on the fact that how the offline business model compliments the online business model.

Most of the vendors flounder on this aspect and face a major challenge in future to tackle this issue.

B2B e-commerce will pick up once the business processes surrounding B2B e-commerce moves onto Internet. SOA (Service oriented architecture) based Web services can play major role in the advancement of online commerce.

Other business models like C2C, P2P, G2C and G2B are still in infancy and will take time to mature on Internet as viable e-commerce options.