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Statistics Tool Box
A. Number of Internet Users in India using twitter.com:
India has around 40m Internet users and around 0.87% of these total users in uses twitter.com, this comes out to be around 348,000 subscribers only. (As on June 2009)
B. India is set to deliver long term sustained growth in online advertising.
Currently it is one of the world's most under-advertized countries. India’s measured advertizing investments currently accounts for only 0.5% of GDP, compared to a global norm of around 1%.
C. Categories showing marked increase in the space of online advertising are lifestyle-led advertising categories namely; Automotitive, fashion and High-end household goods. Some of the fastest growing categories in the year 2008 included Maps, Sports, Entertainment (movies), and finance related news/research.
D. Share of total ad spend by medium 2007-2008 (%)
Media Outlet |
2008 (US$000s) |
2007 (US$000s) |
% Change |
TV |
2,195,065 |
1,845,807 |
19% |
Newspapers |
3,322,955 |
2,418,702 |
37% |
Magazines |
411,922 |
324,771 |
27% |
Radio |
670,285 |
648,064 |
3% |
Cinema |
47,132 |
42,713 |
10% |
Outdoor |
289,165 |
263,169 |
10% |
Internet |
126,475 |
84,006 |
51% |
TOTAL |
7,062,999 |
5,627,232 |
25% |
Source: eStatsIndia.com Analysis and AdEx India |
Online ads market is close to 2% of the total ad pie in India.
E. Top Social Networking Sites in India by Unique Users, for the month of June 2009 are as follows;
Orkut
Facebook
Bigadda
Ibibo
Apnacircle
Indyrocks
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